One of the closest things to our bodies are our clothes. The problem is that our clothing often keeps us from moving freely. One at a time we're creating clothing that allow us to move naturally and fully.
We started in 2000 in Brooklyn, NY and are now based in Tokyo for over 20 years.The best things are invisible. It's hard to explain why a favorite tool is so good. While using a great tool it's easier to focus on the task at hand. The tool itself almost seems to disappear. We feel fortunate to design products that people use every day.
Each person’s body is a center. Our arms move in a circular motion with the shoulders and elbows as center points. This seemingly simple structure gives rise to complex and beautiful movements. When your body moves smoothly, you can feel free. Matching these movements with the ideal materials, new products are born.
Make it last
We’re at a turning point where we can't just keep throwing everything away. Things that last a long time, and look good doing it, mean a less disposable daily life.
Postalco, the Tokyo-based brand that’s best known in the US for its stationery products — but that also makes wallets, backpacks, and even a chair — has become one of my favorites by designing everyday tools with high utility, clever details, and impeccable, only-in-Japan craftsmanship.
- The New Consumer